Authentication
Authentication is the process of verifying a user’s identity on social media platforms—making sure you are who you say you are. It usually involves entering a password, but often includes extra steps like two-factor authentication (2FA) for added security.
From logging into Instagram to managing a brand’s Facebook page, authentication keeps accounts safe from unauthorized access. With growing concerns over privacy and hacking, platforms now push for stronger methods—like sending a code to your phone or using biometric logins. It’s a small step with big impact: protecting your content, your data, and your digital identity.
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