Bounce Rate

Bounce rate is the percentage of visitors who leave a website or landing page without interacting further after clicking a link from social media. In other words, they arrive but don’t stick around to explore.

A high bounce rate can signal that the content didn’t match expectations or the page wasn’t engaging enough. For marketers, lowering bounce rate means creating clear, relevant landing pages that keep visitors interested. On platforms like Instagram or TikTok, where attention spans are short, ensuring a smooth, relevant experience after the click is key to turning casual visitors into loyal followers or customers.