Demographics

Demographics are statistical data that describe the characteristics of a social media audience—such as age, gender, location, income level, education, and more. These insights help creators, marketers, and brands understand who their audience is and how to tailor content that resonates.

Knowing your audience’s demographics allows for smarter targeting, better content strategy, and more effective ad campaigns. For example, if most of your followers are Gen Z users from urban areas, your tone, visuals, and posting times might look very different than if you were reaching middle-aged professionals. Demographics don’t just tell you who’s watching—they help shape how you connect.