Dwell Time

Dwell time is the amount of time a user spends viewing a piece of content on social media before scrolling past or clicking away. It’s a key indicator of how engaging or relevant your content is—if people stop and stay, it usually means you’ve captured their attention.

Platforms like Instagram, TikTok, and LinkedIn often factor dwell time into their algorithms, rewarding posts that hold viewers’ interest with greater reach. Whether it’s a captivating caption, a compelling video, or an eye-catching graphic, boosting dwell time can signal to the platform—and your audience—that your content is worth watching. In a fast-scrolling world, every extra second counts.