Earned Media

Earned media is the publicity a brand or individual gains through promotional efforts other than paid advertising. It includes organic shares, mentions, reviews, reposts, and word-of-mouth buzz on social media and other channels.

Unlike paid or owned media, earned media is driven by audience interest and trust—making it especially valuable for credibility and reach. When followers share your content, tag your brand, or recommend you to others, that’s earned media in action. It’s often seen as the most authentic form of marketing because it comes naturally from real people, not paid placements. Building strong earned media means creating content and experiences worth talking about.