Engagement

Engagement refers to the interactions users have with content on social media—such as likes, comments, shares, saves, and clicks. It’s a key metric that shows how actively your audience is connecting with what you post, beyond just seeing it.

High engagement means your content is resonating, sparking conversation, or encouraging action. It helps boost visibility through platform algorithms, making your posts more likely to be shown to others. Whether you’re a brand or a creator, strong engagement is a sign of an active, interested community—and it’s often more valuable than just having a large follower count.