IGTV

IGTV (Instagram TV) is Instagram’s feature for sharing longer-form vertical videos, allowing uploads of up to 10 minutes for most users and up to 60 minutes for verified or larger accounts. It was created to support more in-depth, high-quality content that goes beyond the limits of regular Instagram posts or Reels.

IGTV videos appear in a separate section of a profile and can also be previewed in the main feed to draw more viewers. It’s ideal for tutorials, interviews, behind-the-scenes footage, or storytelling—giving creators and brands more space to engage their audience with extended content.