Insights

Insights are analytics tools built into social media platforms that provide performance data for your account and content. They show key metrics like reach, impressions, engagement, follower growth, and audience demographics—helping you understand how your posts are performing and who your audience is.

By using insights, creators and brands can make smarter decisions about what to post, when to post, and how to improve their strategy. It turns guesswork into data-driven action, allowing you to track progress, spot trends, and optimize your content for better results.