Keyword Research

Keyword research is the process of finding out which words and phrases people use on social media when talking about topics related to your brand. It helps you discover what your audience is searching for, clicking on, and engaging with—so you can create content that matches their interests and language.

By understanding popular and relevant keywords, you can improve your visibility in search results, craft better captions and hashtags, and stay ahead of trends. Whether you're planning posts, ads, or campaigns, keyword research ensures your content reaches the right people at the right time.