KPI (Key Performance Indicator)

A KPI, or Key Performance Indicator, is a measurable metric used to evaluate the success of your social media efforts against specific goals. Common KPIs include engagement rate, follower growth, reach, impressions, click-through rate, and conversions—depending on what you want to achieve.

Tracking KPIs helps you understand what’s working, what’s not, and where to adjust your strategy. Whether you're aiming to boost brand awareness, drive traffic, or increase sales, KPIs provide clear benchmarks to measure progress and prove the impact of your social media activities.