Link in Bio

“Link in bio” is a common phrase used on platforms like Instagram and TikTok to direct followers to a clickable link in the user’s profile, since links in regular posts or captions aren’t clickable. It’s a simple way to guide users toward external content like websites, products, blogs, or sign-up pages.

Many creators and brands use tools like Linktree or custom landing pages to house multiple links under one URL. By updating the bio link regularly and using clear calls to action, “link in bio” becomes a key tactic for driving traffic and conversions from social media.