Word of Mouth

Word of mouth is organic promotion that happens when people share their positive experiences with a brand, product, or service—often through social media posts, comments, reviews, or direct messages. It’s one of the most trusted and powerful forms of marketing because it comes from real users rather than paid ads.

On social media, word of mouth spreads quickly and can influence buying decisions, build credibility, and drive engagement. Brands often encourage this by delivering great customer experiences, reposting user content, or running referral programs that reward sharing and recommendations.