Workflow

A workflow is a structured sequence of tasks or processes used to plan, create, review, approve, and publish social media content. It helps teams stay organized, consistent, and efficient—ensuring that each post goes through the right steps before going live.

A typical social media workflow might include content brainstorming, copywriting, design, scheduling, and performance tracking. For teams, it often involves collaboration between creators, editors, and managers. A clear workflow not only saves time but also helps maintain quality and alignment with brand goals across all social media efforts.