X-Post (Cross-Post)

X-Post, short for cross-post, refers to sharing the same piece of content across multiple social media platforms at the same time. For example, posting a video on Instagram Reels, TikTok, and YouTube Shorts with identical or slightly adjusted captions.

Cross-posting helps save time, maintain consistency, and reach different audiences without creating new content for each platform. However, to maximize engagement, it’s often best to tailor the content slightly to fit each platform’s format, audience behavior, and algorithm preferences.