Year-over-Year Growth

Year-over-Year (YoY) Growth is a metric that compares a specific performance indicator—like followers, engagement, traffic, or revenue—from this year to the same time period last year. It helps measure long-term progress, spot trends, and evaluate whether your social media efforts are gaining momentum over time.

Unlike short-term stats, YoY growth gives a clearer picture of sustainable success by accounting for seasonality and platform changes. It's commonly used by marketers and analysts to assess strategy effectiveness, set goals, and report performance in a meaningful, easy-to-understand way.