User Experience (UX)

User Experience (UX) is the overall feeling and satisfaction a person has when interacting with a social media platform. It includes how easy the platform is to navigate, how quickly users can find what they need, and how enjoyable or frustrating the experience is.

Good UX ensures that users can interact smoothly with features like posting, messaging, or browsing content—leading to longer use and higher engagement. It goes beyond just looks (UI) and focuses on usability, performance, and how well the platform meets user needs. A positive UX keeps people coming back; a poor one drives them away.