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What is LinkedIn?

Launched in 2003, LinkedIn is the largest professional networking platform. It is used by people to apply for jobs or expand their professional network. The platform has over 950 million users worldwide. On LinkedIn, you can showcase your skills, work experience, and achievements.

The platform supports job postings, direct messaging, content sharing, and professional groups. Companies use LinkedIn for recruitment, marketing, and brand building, while professionals use it to find jobs, share insights, and grow their networks.

It also offers premium plans with additional job-seeking, networking, and learning features.

Who should join LinkedIn?

LinkedIn is a platform for anyone who wants to grow their career. It doesn’t matter if you are looking for your first job, already have ten years of work experience, or own a company. LinkedIn is the place where professionals can connect with others worldwide.

Freelancers also use LinkedIn to find new clients, collaborations, and professional exposure. Marketers and sales professionals use LinkedIn for B2B marketing, lead generation, and brand promotion.

How can I grow my LinkedIn page?

The first step you should take if you want to grow on LinkedIn is optimizing your page. This applies to both personal and company pages. You need a high-quality profile picture, banner, and an ‘About’ section so that people know who they are dealing with.

It is also necessary to stay active on the platform. Keep posting a few times a week with, for example, company updates or engaging visuals to attract other users on the platform. Engage with your audience by responding to comments, joining discussions, and interacting with other pages.

A popular method is using LinkedIn ads. You can use ads to reach a wider audience and drive traffic to your page. This will lead to more followers and connections, which should be your goal when growing your LinkedIn page.