Autoresponder

An autoresponder is an automated message sent in response to user actions or messages on social media platforms. Think of it as a digital assistant that replies instantly—whether someone DMs your business, fills out a form, or comments on a post.

Used well, autoresponders keep engagement flowing even when you’re offline. On platforms like Facebook Messenger or Instagram, they can greet new followers, answer FAQs, or confirm appointments. For brands, it's a way to stay responsive without being constantly online. The key is sounding human, not robotic—because while it's automated, the connection should still feel personal.