Bot

A bot is an automated program that performs specific tasks on social media, like posting content, liking posts, following accounts, or replying to messages. Designed to mimic human actions, bots can run 24/7, handling repetitive tasks quickly and efficiently.

Some bots are helpful—like customer service chatbots or scheduling tools that keep your feed active. Others can be spammy or misleading, creating fake engagement or spreading misinformation. Platforms often monitor and limit bot activity to maintain authentic interactions. Used wisely, bots can boost efficiency; used carelessly, they can damage trust. It’s all about balance and transparency.