E-commerce Integration

E-commerce integration refers to features on social media platforms that enable businesses to sell products directly within the app—without needing to redirect users to external websites. This includes shoppable posts, product tags, in-app checkout, and storefronts on platforms like Instagram, Facebook, and TikTok.

By blending browsing and buying into one seamless experience, e-commerce integration makes shopping quick and convenient for users while boosting sales opportunities for brands. It turns social media from just a place to discover products into a direct sales channel, helping businesses connect with customers where they spend their time online.