Embed

Embed refers to the integration of social media posts, videos, or other content into a website or external platform. Instead of just linking to a post, embedding allows you to display the actual content—like a tweet, Instagram photo, or YouTube video—directly on a webpage.

This makes it easy to share content in context, add visual interest, and drive engagement without users leaving the site. For creators, journalists, and brands, embedding is a powerful way to showcase social proof, highlight conversations, or support a story using real-time social content. It’s seamless, clickable, and keeps the original source connected.