Engagement Rate

Engagement rate is a key metric that measures how actively users interact with your content relative to the number of people who see it or your total followers. It’s usually calculated by combining likes, comments, shares, and other interactions, then dividing by reach or follower count.

This rate helps you understand not just how many people are seeing your posts, but how many are truly connecting with them. A high engagement rate means your audience is interested, involved, and motivated to interact. For brands and creators, it’s a valuable way to gauge content effectiveness and build stronger, more loyal communities—sometimes even more important than just the number of followers.