Ephemeral Content

Ephemeral content is social media content that is only available for a short period of time—usually 24 hours—before disappearing. Examples include Instagram Stories, Snapchat Snaps, and Facebook Stories.

This temporary format creates a sense of urgency and authenticity, encouraging real-time sharing without the pressure of perfection. It’s ideal for behind-the-scenes moments, quick updates, limited-time offers, or interactive features like polls and Q&As. For brands and creators, ephemeral content boosts engagement by making followers feel like they’re part of something timely and exclusive. It’s casual, personal, and designed to disappear—making every view count.