Facebook Pixel

The Facebook Pixel is a small piece of code that you add to your website to track user actions and gather data for Facebook advertising and analytics. It helps you understand what people do after clicking on your ads—such as making a purchase, signing up for a newsletter, or viewing a product.

This data allows you to measure ad performance, build custom audiences, retarget visitors, and optimize campaigns for better results. Essentially, the Facebook Pixel bridges the gap between your website and your Facebook ads, giving you powerful insights to improve targeting and return on investment. It’s a behind-the-scenes tool that makes your ad strategy smarter and more precise.