Geo-targeting

Geo-targeting is the practice of delivering content or ads to users based on their geographic location. On social media platforms, this allows businesses and creators to reach the right audience in specific cities, regions, or countries with tailored messages.

By using geo-targeting, you can promote local events, run region-specific campaigns, or show different offers depending on where your audience is located. It helps improve relevance, boost engagement, and increase the chances of conversion—because people are more likely to respond to content that feels local and timely. In short, geo-targeting makes your social media marketing more precise and effective.