Highlight

A Highlight is an Instagram feature that lets users save and showcase their Stories on their profile permanently. Unlike regular Stories that disappear after 24 hours, Highlights stay visible and organized in customizable circles just below your bio.

Highlights are great for sharing important content—like product info, FAQs, reviews, or behind-the-scenes moments—in a way that’s easy for visitors to access anytime. For brands and creators, they serve as a mini-portfolio or menu, helping tell your story and guide new followers through your best content.