In-Feed Ad

An in-feed ad is a type of paid content that appears directly within a user’s social media feed, designed to look and feel like regular posts. Whether it’s a photo, video, or carousel, these ads blend in with organic content to create a more natural viewing experience.

In-feed ads are often marked with labels like “Sponsored” or “Promoted,” but they aim to engage users without being overly disruptive. They’re effective for driving awareness, clicks, or conversions because they meet users where they’re already scrolling. With the right creative and targeting, in-feed ads can feel seamless—and deliver real results.