Influencer

An influencer is someone with a strong social media presence and a loyal following who can shape opinions, trends, or purchasing decisions through their content. Their influence comes from the trust, credibility, or expertise they’ve built with their audience—whether in fashion, fitness, tech, travel, or any other niche.

Brands often partner with influencers to promote products or services in a more relatable and authentic way. Because followers see influencers as peers rather than traditional advertisers, their recommendations tend to feel more genuine and persuasive. Influencer marketing is now a key strategy for reaching targeted audiences and driving engagement on social media.