Micro-Influencer

A micro-influencer is a social media user with a smaller but highly engaged following, typically ranging from 1,000 to 100,000 followers. While they may not have massive reach, their audiences are often niche, loyal, and more responsive to their content.

Brands often partner with micro-influencers for authentic promotion, as their recommendations tend to feel more personal and trustworthy. They’re especially effective for targeted campaigns where connection and credibility matter more than sheer numbers. In many cases, micro-influencers can drive higher engagement rates and better ROI than larger influencers.