Network Effect

The network effect is a phenomenon where a platform or service becomes more valuable as more people use it. In social media, this means that the more users who join and engage on a platform, the more useful and appealing it becomes for others.

For example, when your friends, favorite brands, and creators are all on the same platform, you're more likely to join and stay active. This creates a cycle of growth and engagement, driving user adoption and retention. The network effect is one of the key reasons why platforms like Facebook, Instagram, and TikTok grow so rapidly and maintain dominance.