News Jacking

Newsjacking is the practice of leveraging trending news stories or current events to promote your brand or content on social media. By quickly joining the conversation around a hot topic, brands can gain visibility, boost engagement, and appear relevant in real time.

When done well, newsjacking aligns your message with the news in a clever or timely way—often through memes, tweets, or reactive posts. However, it requires sensitivity and good timing, as jumping on the wrong story or tone can backfire. Used wisely, it’s a powerful way to ride the wave of public attention and connect with a wider audience.