UGC (User-Generated Content)

User-Generated Content (UGC) refers to any content—such as photos, videos, reviews, or posts—created and shared by everyday users rather than brands. It’s often seen on social media when customers showcase a product, join a challenge, or share their experiences with a brand.

UGC is powerful because it’s authentic, relatable, and trusted by other consumers. Brands often repost or feature UGC to build credibility, foster community, and boost engagement. Whether it’s a tagged Instagram story or a fan-made TikTok, UGC turns loyal customers into brand ambassadors and adds a human touch to marketing.

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