Vanity Metrics

Vanity metrics are statistics that may look impressive on the surface—like follower count, likes, or views—but don’t necessarily reflect meaningful business results or real engagement. They can make an account appear successful without showing actual impact, such as conversions, sales, or audience loyalty.

While these numbers can boost credibility or attract attention, relying on them alone can be misleading. For brands and creators, it’s more valuable to focus on actionable metrics like engagement rate, click-throughs, or retention that truly reflect how well content is performing and contributing to overall goals.