Web Analytics

Web analytics are tools that track, measure, and report website traffic and user behavior, including visits coming from social media platforms. They provide insights into how people find your site, what pages they view, how long they stay, and whether they take desired actions like making a purchase or signing up.

By integrating social media data, web analytics help you understand which platforms and posts drive the most traffic and conversions. Tools like Google Analytics are commonly used to optimize content strategy, improve user experience, and measure the ROI of social media marketing efforts.