Caption

A caption is the text that accompanies a social media post, providing context, telling a story, or adding extra information about the content. Whether it’s a witty one-liner, a detailed explanation, or a call to action, captions help connect with your audience beyond the image or video.

On platforms like Instagram, TikTok, or X, a great caption can boost engagement by encouraging likes, comments, or shares. It’s your chance to add personality, clarify your message, or spark conversation—making your post more than just a pretty picture.