Feed

A feed is a continuously updating stream of content on social media platforms, displaying posts from accounts a user follows or content recommended by the platform’s algorithm. It’s where users scroll to see photos, videos, updates, and more—all tailored to their interests and behavior.

Each platform curates its feed differently—Instagram may prioritize visual content from close connections, while TikTok’s For You Page leans heavily on algorithm-driven discovery. Whether chronological or algorithmic, the feed is the central hub of user experience, designed to keep attention, spark interaction, and surface content that feels relevant in the moment.