Filter

A filter is a digital overlay or effect applied to photos or videos that changes their appearance—often enhancing colors, adjusting lighting, or adding creative elements like animations or face-altering effects. Filters are widely used on platforms like Instagram, Snapchat, and TikTok to make content more visually appealing, playful, or stylized.

Some filters are subtle, giving your photo a polished look, while others are bold or interactive, transforming faces, voices, or entire scenes. For creators and brands, filters can boost engagement, set a consistent visual tone, or even go viral when custom filters or AR effects are used. They're a fun, fast way to stand out in a crowded feed.