Finsta

A Finsta—short for "fake Instagram"—is a secondary, often private Instagram account where users share more personal, unfiltered, or humorous content with a select group of close friends. Unlike a main (or “rinsta”) account, which might be curated for public image or wider audiences, a Finsta is more casual and candid.

Users often post behind-the-scenes moments, inside jokes, or less polished content without worrying about likes, aesthetics, or judgment. While commonly used by teens and younger users, the concept appeals to anyone seeking a more authentic or intimate space on social media. It’s social sharing with fewer filters—both literally and figuratively.