Frequency

Frequency refers to how often content is posted or how many times an ad is shown to the same user on social media platforms. In organic content, frequency affects visibility and engagement—posting too little can cause you to be forgotten, while posting too much might overwhelm your audience.

In advertising, frequency is a key metric that shows how many times a single user has seen your ad. A balanced frequency helps reinforce your message without causing ad fatigue or annoyance. Whether you’re a brand, creator, or marketer, finding the right posting or ad frequency is essential for staying top-of-mind while keeping your audience interested and engaged.