Ghost Follower

A ghost follower is someone who follows your social media account but never interacts with your content—no likes, comments, shares, or messages. They may be inactive users, fake accounts, or simply not interested in your posts.

While having a high follower count might look impressive, too many ghost followers can hurt your engagement rate and skew your performance metrics. For brands and creators aiming to build a loyal and active community, it’s more valuable to have engaged followers than large numbers of silent ones. Regularly cleaning up ghost followers can help improve reach, visibility, and overall algorithm performance.