Heatmap

A heatmap is a visual tool that shows where users focus their attention most on social media content, websites, or digital interfaces. It uses color gradients—usually from blue (low activity) to red (high activity)—to highlight which areas get the most clicks, taps, or views.

In social media, heatmaps can help creators and marketers understand how users interact with content, such as where they pause in a video or what parts of a post attract the most engagement. By analyzing this data, you can improve design, layout, and content strategy to better capture attention and drive results.