Hook

A hook is the attention-grabbing element at the very beginning of a social media post or video, designed to stop users from scrolling and make them want to keep watching or reading. It can be a bold statement, a surprising fact, a question, or a strong visual—anything that sparks curiosity in the first few seconds.

In a fast-moving feed, a strong hook is essential for capturing interest and boosting engagement. Whether you're creating a Reel, TikTok, or caption, a good hook pulls your audience in and sets the tone for the rest of your content. It’s the first impression—and often the deciding factor in whether someone sticks around or scrolls past.