Impressions

Impressions refer to the total number of times your content is displayed on someone’s screen, no matter if it was clicked or engaged with. Every time a post, ad, or story appears in a feed or timeline, it counts as one impression—even if the viewer scrolls past it.

Impressions help measure how often your content is being shown, giving you an idea of its overall reach and visibility. While they don’t reflect interaction, high impression numbers can indicate strong exposure, especially when paired with other metrics like engagement or click-through rate.