Journey Mapping

Journey mapping is the process of tracking and analyzing a user’s experience with a brand across different social media touchpoints. It outlines the steps a person takes—from discovering a brand to engaging with content, making a purchase, or becoming a loyal follower.

By visualizing this journey, brands can better understand user behavior, spot friction points, and improve the overall experience. Journey mapping helps marketers create more personalized, effective strategies by seeing things from the user’s perspective. On social media, it’s especially useful for aligning content, timing, and messaging with what your audience needs at each stage.