Keyword

A keyword is a specific word or phrase that helps optimize content for search and discovery on social media platforms. It reflects what users are likely to type when looking for content, products, or topics—making it a crucial element for visibility and reach.

Using the right keywords in your captions, bios, hashtags, or video descriptions can improve your chances of appearing in search results and recommended feeds. Whether it’s for SEO, social media marketing, or content planning, keywords help connect your content with the right audience at the right time.