Like

A like is a basic form of engagement on social media where users show appreciation or support for a post by clicking a button—usually symbolized by a heart or thumbs-up icon. It’s a quick and simple way to interact with content without leaving a comment or sharing it.

Likes help signal popularity and relevance to both the platform’s algorithm and other users. They can boost visibility, build social proof, and give creators feedback on what resonates with their audience. While just one type of engagement, likes play a key role in measuring a post’s overall performance.