Niche

A niche is a specific, focused segment of the market that a social media account targets—often based on a particular interest, industry, or audience. Examples include fitness for beginners, vegan cooking, tech reviews, or sustainable fashion.

Focusing on a niche helps creators and brands stand out, build a loyal following, and deliver content that speaks directly to the needs and interests of their audience. Instead of appealing to everyone, niche accounts thrive by becoming go-to sources for a particular topic, making their content more valuable, relevant, and engaging.