Unfollow

Unfollow is the action of stopping following another user’s account on social media. When you unfollow someone, their posts and updates no longer appear in your feed, but you don’t necessarily remove them as a connection or friend—depending on the platform.

People unfollow accounts for various reasons, such as irrelevant content, too many posts, or a shift in interests. For brands and creators, tracking unfollows can offer insights into audience preferences and help improve content strategy. While it’s a simple action, unfollowing plays a key role in shaping each user’s social media experience.