UTM Parameters

UTM parameters are tags added to the end of URLs to help track the performance of online marketing campaigns across social media and other platforms. They let you see where your traffic is coming from, which posts or ads are driving clicks, and how users interact with your content.

Each UTM tag—like utm_source, utm_medium, or utm_campaign—provides specific details that tools like Google Analytics can read and report on. By using UTM parameters, marketers can measure ROI more accurately, optimize their strategies, and better understand what’s working across different channels.