Verification

Verification is the process social media platforms use to confirm the authenticity of an account, usually to prove that it genuinely belongs to a public figure, brand, or notable entity. Verified accounts are marked with a blue checkmark, signaling trust and credibility to other users.

This badge helps prevent impersonation and makes it easier for followers to identify official profiles in search results and comment sections. While requirements vary by platform, verification often involves identity checks and meeting certain activity or follower thresholds. For brands and influencers, it’s a valuable symbol of authority and recognition.